Our Strategy and Planning offering starts with gathering the information and data we need to assess your current position. As we dive into market research, customer feedback, competitive landscaping, tapping the social swell; we begin to build out a Customer Journey Map that shows where they are, what they are doing and what messaging will resonate the most. In alignment with your goals, the Customer Journey Map steers elements like digital media mix, creative messaging, technology platforms and marketing channels.
We believe data can be the most powerful tool in understanding your customers and how to differentiate your digital marketing channel mix. Our approach includes channel reporting, attribution models, tag management and analytics. We provide actionable insights and cross-channel tracking to drive true business intelligence from big data. Our Optimization and Testing practice involves combing analytics data and user testing to determine opportunities for improving conversion rates, solving usability issues or validating design prototypes.
SUX has become one of the most critical elements of a customer’s perception of your brand as s/he interacts across this multi-device world. We believe great experiences are the core of every website, mobile app, marketing campaign and retail environment. Our UX practitioners will leverage both human factors and analytics data to determine the appropriate experience across multiple devices as well as moments of innovation.
Customer profiling is not a new concept in the world of digital marketing, but now it has become one of the most important factors responsible for the success of a digital marketing campaign. High quality, unique, and relevant content on website has a significant impact on search engine rankings when hitting a specific targeted audience.